### **DIGITAL MEDIA ART**

Digital media art combines art and technology in creative ways. Digital media artists help visualize the world through graphic design, digital photo and video, animation, game design, and much more.

### **Why Choose Digital Media Art?**

One word: demand! Virtually all companies—large and small, for-profit and not-for-profit—employ artists. These creatives generate all of the institution’s visual content, including materials for branding, advertising, social media, websites, events, and much more. Additionally, there is a rapidly growing market for artistic talent in specialized design firms that produce everything from video games to graphic novels. This major will prepare individuals to succeed in any of these companies, found their own arts organization, or thrive as independent, freelance artists.

### **What Will Students Learn?**

The Digital Media Art program teaches the practice, theory, and history of a variety of popular digital art fields, such as Generative AI Art, Graphic Design, Digital Photography and Video, 3D Modeling, Animation, Game Design, and Immersive Media (AR/VR). In this creative environment, students will learn to:

- Work in a hands-on Apple iMac environment

- Use industry-standard software across multiple disciplines

- Get critiqued and constructively critique others

- Manage time effectively when completing complex projects

- Think on their feet and solve problems creatively as they arise